Technology, processes and people

Automation & AI.Teams moving forward.

I build automations, AI assistants and internal tools to make work simpler. My experience in HR and People Analytics connects technology, processes and people.

A free first conversation. No commitment.

Experience in operations and in developing the global People Analytics practice at Welo Global.

Explore my experience
Illustrative demonstration

One new joiner, several owners

  1. 01
    Request

    A fictional onboarding request arrives.

  2. 02
    AI classification

    AI proposes access, equipment and welcome tasks.

  3. 03
    Human review

    HR reviews the checklist and confirms the owners.

    Human review
  4. 04
    Action recorded

    Tasks are recorded and each owner is notified.

Fictional data. No connection to real systems.

How I can help

Two specialities. One shared goal.

A business that runs better and a team with room to contribute. We can focus on one of these areas or bring them together in a single project.

Automation & AI

Less manual work, more time for what needs your judgement. I review how you work and connect the steps that currently rely on spreadsheets, emails and reminders.

  • Tasks, approvals and follow-up.
  • Connected tools and information.
  • Internal tools and AI assistants with human review.
Explore this serviceI want simpler processes

Human resources consulting

A clearer organisation and a team with room to grow. I help you structure people management and turn the needs of your business into practical action.

  • Organisation, roles and people processes.
  • Development, performance and employee experience.
  • People Analytics for decisions in context.
Explore this serviceI want better people management

I work with your tools: Microsoft 365, Power Automate, SharePoint and other integrations, when they add value.

From idea to practice

What a better working day could look like.

Three illustrative examples of how I would approach common situations.

Situation
A new joiner needs access, equipment and a welcome plan.
Intervention
AI prepares a checklist; HR confirms it and assigns owners.
Expected outcome
Tasks are coordinated and their status is visible.
Illustrative demonstration

One new joiner, several owners

  1. 01
    Request

    A fictional onboarding request arrives.

  2. 02
    AI classification

    AI proposes access, equipment and welcome tasks.

  3. 03
    Human review

    HR reviews the checklist and confirms the owners.

    Human review
  4. 04
    Action recorded

    Tasks are recorded and each owner is notified.

Fictional data. No connection to real systems.

How much time does this process take?

Explore an assumption with your own values. Starting values are illustrative.

This is a time estimate, not guaranteed savings. You choose the percentage as an assumption.

Current hours = tasks × minutes / 60. Recoverable hours = current hours × percentage / 100.

Let’s discuss this process

How we work

From understanding the problem to making it work.

  1. We discuss your situation, the people involved and what you need to improve.

    What you take awayA process map, its friction points and the people involved.

  2. We agree a clear scope, the next steps and how we will check that it works.

    What you take awayAn agreed scope, priorities and criteria for checking the outcome.

  3. I implement the improvements and support your team as they become part of everyday work.

    What you take awayA tested solution, documentation and support for your team.

Jordi Rofin, founder of Rofin ConsultingJordi RofinBarcelona

The person behind it

Hi, I’m Jordi.

Jordi Rofin · Founder of Rofin Consulting

My work brings people and processes together. Since 2017, I have worked at Welo Global, where I have led operations and developed the global People Analytics practice.

With Rofin Consulting, I bring that experience to small businesses: understanding how a team works, identifying what holds it back and building improvements it can use. I combine HR consulting, data and automation around one simple idea: technology should make work easier and leave space for human judgement.

Explore my experience on LinkedIn

It starts with a conversation

What would you like to work better?

Tell me where your business is today. We’ll have an initial conversation to understand what you need and explore how I could help.

Free and without commitment.

Prefer to email me directly?

hello@jordirofin.com